The Department of Trade and Industry (DTI) has implemented a 60-day price freeze on basic necessities across the entire province of Cebu following the aftermath of the magnitude 6.9 earthquake yesterday, September 30.
The enforcement is aligned with President Ferdinand R. Marcos Jr.’s directive to fully mobilize all government efforts for the relief and rescue of affected residents.
Currently, DTI monitoring teams in field offices have been deployed to actively inspect markets, verify prices, and guarantee an adequate and continuous supply of these basic goods in all affected communities.
DTI Secretary Cristina A. Roque emphasized that ensuring the affordability and steady supply of essential goods remains a top priority to DTI’s response.
“We recognize the heavy toll this disaster has brought to families. Beyond enforcing the price freeze, our priority is to ensure that prices and supplies are affordable and stable. DTI will be vigilant in making sure that consumers are protected from undue price increases,” Secretary Roque said
The automatic price freeze immediately took effect upon the declaration of a State of Calamity by the Sangguniang Panlalawigan (Resolution No. 1985, Series of 2025).
Consumers are urged to report any violation through email, ReportToSec@dti.gov.ph or call the 1-DTI (1-384) Hotline. (DTI)
