President Ferdinand R. Marcos Jr., First Lady Louise Araneta-Marcos, and members of the First Family led the official launch of the Responsableng Panonood Tungo sa Bagong Pilipinas (RP2BP) infomercial, titled “Tara, Nood Tayo!”, a campaign aimed at promoting responsible viewing and strengthening the Philippine television and film industry.
President Marcos reaffirmed the government’s commitment to empowering the creative sector as a vital driver of cultural identity, economic growth, and national pride.
“Kasama ang pribadong sektor, kaisa ninyo ako, ang aking pamilya at ang ating pamahalaan sa pagtangkilik sa pelikulang Pilipino at mga programang pangtelebisyon, dahil ang bagong Pilipino ay ipinagmamalaki ang kwentong Pilipino,” the President said.
The First Lady, an active advocate of the arts and media, also emphasized the importance of fostering a culture of support for local content among Filipino families.
The “Tara, Nood Tayo!” infomercial is a product of the Marcos administration’s advocacy to promote responsible viewing while encouraging the Filipino public to support local films, shows, and creative content.
The campaign also aims to celebrate the rich talents of Filipino artists, producers, directors, cinema operators, and distributors.
It is spearheaded by the Movie and Television Review and Classification Board (MTRCB) under the leadership of Chairperson and CEO Lala Sotto, in partnership with the Presidential Communications Office (PCO), Office of the Executive Secretary (OES), and the Philippine Information Agency (PIA).
For her part, Sotto expressed her gratitude to the President and the First Family for their unwavering support, recognizing that the campaign “reflects our shared vision to uplift the Filipino creative industry while instilling a culture of responsible and informed viewing.”
Top networks such as GMA Network Inc., TV5, ABS-CBN Corp., and AMBS-ALLTV, supported the campaign, expressing their commitment to nurturing Filipino storytelling and preserving the cultural and historical value of Philippine cinema.
The infomercial will be aired nationwide across traditional and digital platforms and is expected to reach a broad audience, particularly the youth, who play a crucial role in driving the growth of the country’s media and entertainment sectors. (PND)
